Domino's Points For Pies

DOMINO’S POINTS FOR PIES

Domino’s loves pizza so much, they’re going to give you rewards points for eating any pizza, from anywhere. Yep, even if it’s not from Domino’s.

So, leading up to the busiest pizza ordering day of the year, Super Bowl LII, we created a high tech pizza scanning AI app that could recognize any pizza in front of you and award you Domino’s Piece of the Pie Rewards points. Users could earn an entire free Domino’s pizza by scanning other companies pies. To let people know, we filmed Domino’s very own CEO eating his favorite pizza at his favorite pizza place—which in all honesty, wasn’t Domino’s.

Named one of “The 25 Most Contagious Campaigns of 2019” by Contagious