INFINITI LIVE TEST DRIVE + Winter event
2020 brought a lot of change to the world. And while most of that was bad, one good thing to come out of it was the way INFINITI made test driving, servicing, and buying a car happen on your terms with INFINITI NOW. We drove sales during the INFINITI Winter Event by showing people just how easy it was to try out as many cars as you need to find the one that fits juuuuust right.
Plus, we partnered with, Hamilton star, Daveed Diggs to bring the test drive experience to you, wherever you were via a live-streamed event. Viewers could follow along and even ask Daveed his honest opinion about the car all from the comforts of their COVID-19 homes.